You see these storytelling images everywhere....Facebook, Instagram, Newsletters, Sales Pages and of course on websites. It's hard NOT to click on all the different photos and scroll through everyone else's feeds. The visuals are captivating and memorable. It seems like everyone is investing in brand photography.
When should you consider brand photography for your business? How do you know it's the right time to invest?
The entrepreneurial journey can vary for all of us. You could be a newbie to business and ready to invest in professional photos from the very beginning. You could be a seasoned small business owner who has recently evolved your positioning and is now in need of new visuals to communicate your new message. You could be a few years in, in an overly saturated industry and just tired of feeling lost.
Despite where you are on your business time line, you're ready when you feel the urge to share your story to stand out. You feel frustrated with generic stock photos and finally want something customized and unique. You want images that connect with your audience in a meaningful way. You want to move your brand from invisible to impact.
You may also have specific business situations that can benefit from new visuals. Here are the most common milestones when I am contacted for brand photography :
- Launching a new product or service.
- Launching a website.
- Launching a course.
- Re-branding or repositioning.
- Revitalizing your brand.
- Creating buzz to gain publicity and press opportunities.
- Promoting your expert status.
Strong images during these times can really grab your viewer's attention and help the impact of success. Just think if you are launching a new online course....having a library of images to use for your announcements and promotions would be highly helpful and effective.
If any of these situations apply to you or you are feeling like you finally want to get noticed in your industry, then you are probably ready to take the leap. Branded visuals can up level your business and help your experience further growth. Further, custom images created with your story in mind will boost your business confidence through the roof.
Need more help to determine if you're ready for brand photos? Message me for a complimentary 20 minute coffee chat.