The Three Elements of a Powerful Brand | NJ Brand Photographer


Target, Nike, SoulCycle, Toms, Beyonce, Gary V, and Marie Forleo. All of these successful brands tell a memorable story. We know exactly what they look and feel like by the simple mention of their name. We know their vibe, their point of difference and their value. Strong brands have a message that is clear, direct and well known.

As Jeff Bezos says, "Your brand is what people say about you when you're not in the room."

I can assure you, the memorable brands I mentioned above did not achieve the level of success they are currently enjoying overnight. Developing a powerful and clear brand story takes time and effort. However, with the amount of incredible online and social media tools available today, you can be on your way to creating a killer brand quicker than was ever possible in the past!

Employ these 3 essential elements as you work to build your own successful, powerful brand:

1) A Well-Defined Story. Your story must be consistent and clear. Power brands know exactly who they are, what they stand for, and how they can serve their audience best. They’ve done the work to define their platform and customer promise. Their message has clarity; it's not confusing nor all over the place. It's a singular and strong message that is communicated cohesively across the board, in their marketing, and on all social media platforms. And they do this over and over again.


2) A Well-Defined Target. You have to know who you are serving and know them well. Know them like they are your best friend. Understand their needs, wants, dreams, and challenges. What keeps them up at night? What do they aspire to be? If you have answers to these questions, then you can tailor your message directly to them. Speak their language so they are nodding their head and are ready to buy whatever you offer. Relate to them and engage with them. Remember, you cannot serve everyone! Trying to will only water down your efforts. Instead, define your specific audience and stick to creating content and products just for them.


3) A Well-Defined Point of Difference. What is the one thing that makes you stand out from the rest? What you do really well that is different from the competition? What do people refer you for? What do your clients say about the experience of working with you? Don't try to blend in with everyone else or be the carbon copy of another entrepreneur. Find your specific niche, specialization, signature product, service, or special process and OWN IT!


Once you have defined these three things, you are on your way to building a stand-out brand. (Sure, there are other pieces to the branding puzzle that you may have to work out, but mastering these three elements will set a firm foundation and give you a strong head start!)

You are passionate. You are smart. You are a goal-getter. Make time to do this important work so that your business can truly reflect all that you are and all that you can bring to your audience. Your business will thank you!

If you need help and live in the NJ area, you are in LUCK. I am leading an in-person, intimate workshop (only 6 people) called BRAND CONFIDENTIAL on brand strategy March 23rd. Let's work together to develop your brand story. Plus, you will leave with a new headshot to boost that newly developed brand. Learn more at