Sharing your Purpose | NJ Brand Photographer

People do not buy goods and services. They buy relations, stories and magic”
— Seth Godin

The online world is NOISY. So many websites, social media posts, emails, webinars, live video - all promoting products and services. Every day it feels like the internet gets louder and louder. It can feel suffocating and paralyzing as a small business owner in the online space. 

How the heck do we stand out? How do we build connection with our audience in an authentic way?

life coach

My number one branding tip to rising above the noise is to communicate your PURPOSE. Share with your audience the movement that you are trying to create which is so much bigger then the actual product or service. Communicate the WHY behind your business. Why did you start this in the first place? What do you want to bring to the world? What are you itching to change and improve? 

danielle lappet

The story, emotion and heart behind your mission will captivate your clients. Not only will they have a better understanding of what you do and why you do it, they will feel more connected to your brand. In real life, people do business with people. It's not always transactional. There is a huge human and emotional element in the experience. 

So maybe you are a health coach on a mission to bring families together through healthy meals. Or  a personal stylist empowering women to feel more confident in their body through better clothing choices. Or a brand photographer like me inspiring women in business to finally be the confident FACE of their brand through visuals. Think about your purpose for doing this work and share that powerful message through visuals, copy, social media and video. Be clear and consistent!

My favorite ways to communicate your purpose in visuals is through quotes, art, books, cards, journals. Even a handwritten note of your daily mantra is powerful. Look around your workspace and home to find the words or symbols that represent your values. Bring them to your photo shoot or photograph them yourself DIY style. Keep sharing that heartfelt message and you will notice how your connection grows with your tribe. 

What is your big fat WHY behind your business? And have you been able to communicate that in visuals? If you need help, reach out to me at You may also get some inspiration from my freebie, The Six Images Every Entrepreneur Needs.