Personality vs Professionalism in Branding and Business | NJ Business Mentor


Are you hiding behind a mask of professionalism and afraid to show your authentic self as a business owner?

Sometimes, we inadvertently draw a line in the ground and separate our business image from our personal image.

Don’t feel like you have to choose one over the other when it comes to your brand.

My advice? Show BOTH sides of yourself!

In the entrepreneurial space, I’ve noticed this delineation is quickly getting blurred.

As our professional brands and personal interactions share space on social media and online platforms, we are revealing more of our true selves to our audience — and they are responding to it with open arms.

Our audiences are interested in learning more about the heart of your brand, which is YOU.


Because prospects are sorting through SO MANY options in the marketplace these days, they want to dig a little deeper and learn more about the people behind the brands they are considering.

There is no better time than now to open up and start sharing your full story!

Don’t be afraid to let your personality, your vibe, and your style SHINE.

How do you see the world?

What does if feel like to work with you?  

Don’t worry — this information isn't going distract from your work. On the contrary, it will help you get noticed! When you reveal more about your life and personality, your are building a like and trust connection.

If you are a marathon mama, share your love for running.

If you are a die-hard Yankee fan, share your passion for baseball and NY sports.

If you wake up early to meditate, share your peaceful and Zen vibe.

These will be all connecting points with your audience.


In addition to sharing bits of your personality, let your audience take a peek inside your business. When they see the inner workings, they will have more confidence in you as a professional.

So share your work, your results, your processes — let people see the person behind the brand who is offering a solution to their nagging problem or challenge.

Position yourself as the expert and communicate your skills. Share case studies and client profiles as social proof to the transformation you create. Pull back the curtain and share the behind the scenes and the work in progress to give your audience a sneak peek into how you get things done.


In addition, share your vision, your dreams, and your goals.

Where do you want to be in 1 - 5 - 10 years? Do you want to speak on stage? Write a book? Travel the world? Don't be afraid to say these things out loud to your audience. Not only will you inspire them, but you will put things into motion.


By demonstrating all the layers of your business, you’ll help your audience understand not only the outcome, but the heart of your brand.

Your audience will better understand what it would be like to work and build a relationship with you. And all are important for growing your biz and standing out!

Need a little help developing your brand story? I am here to help! Let's chat :