Personal Branding & Performance | NJ Brand Photographer

personal-branding

If you’re drowning in information, follow-ups, emails, offerings, team roles, and lists that are a mile long, meet Mridu Parikh.

Mridu (Mri-thu) has spent almost a decade as a Professional Organizer, helping people reach their goals (both at work and at home) by working with more purpose, focus and ease.

She’s obsessed with sharing success habits that allow her clients to take back control of their day, reach their goals, make more money, and enjoy the process.

Today, in a guest post, Mridu shares how to evaluate your own personal brand and asks us some tough questions about the image we are projecting out into the world:

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We all have different personalities, and those personalities reflect our unique personal brands. The same way you have a unique brand and it shows up on you.

The best way I can define your personal brand is – your reputation. Jeff Bezos (CEO and Founder of Amazon) says it best:

“YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM.”

What’s your personal brand and how does it show up on a daily basis?

  • Do you often show up to meetings a few minutes late?

  • Are you prepared or does it take time to find your notes, pens, and reports?

  • Are you regularly scattered getting out the door?

  • Do friends tell you dinner is 15 minutes earlier than it really is just so you show up on time?

How you show up is a reflection of your personal brand.

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If you’re known as:

  • the late person

  • the overwhelmed person

  • the scattered person

  • the confused person

  • the unprepared person

  • or even, the adequate person

…your brand does not speak in terms of great performance, high achiever, or simply being at your personal best.

On the other hand, when you show up organized, efficient, productive, and enthusiastic, your personal brand screams collaborator, growth focused, relationship builder, and overall, go-getter.

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Improving your personal brand will make a massive difference in your business and in your life.

Back in my corporate days, I remember being passed up for promotions on more than one occasion.

They were given to coworkers that were not smarter or more experienced than me. I credited it to their ability to schmooze with the bigwigs, a talent I never had.

But now I recognize it was the fact they could prioritize more effectively, use boundaries, and manage their time better. This allowed them to focus on higher-level thinking or be more detailed, which were both reflected in important meetings and conversations.

These simple skills made them appear smarter and more put together. Their personal brands were elevated while mine was in maintenance mode.

What do people think of when they think of you?

WHERE CAN YOU IMPROVE ORGANIZATION AND PRODUCTIVITY SKILLS THAT MAKE YOU APPEAR MORE PROFESSIONAL, EXPERIENCED, AND INTELLIGENT TOO?

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What if you had:

  • A streamlined system for retrieving client information within a few seconds of a request

  • A consistent method for tracking and analyzing results for campaigns, sales calls, or any other important strategy in your business

  • An organized system for your schedule and routine so you showed up every day, everywhere on time, intentional and present

What do you think people would say about you then?

Clients would be eager to work with you and happy to refer you.

Co-workers would be impressed and would look up to you.

Higher ups would rely on and recognize you.

That’s the power and importance of personal branding.

There are so many small but powerful opportunities to help you show up as the best version of you. Go from overwhelmed to calm, from scattered to focused, from overlooked to heard.

You deserve to feel (and be perceived as) strong, vibrant, powerful and alive. You can never underestimate how transformative simple tweaks to your routine, mindset, or time can be.

To getting more of the right things done!


Mridu works with clients in a variety of ways, including one-on-one coaching, training (for your organization), or as a keynote or workshop speaker.

If you’d like to learn more about working with her, she can be reached at 917-699-5495 or mridu@lifeisorganized.com