You need to own it to stand out.
Our world is cluttered, crowded and noisy. It is a huge challenge to be seen and heard. It is easy to get lost. It is easy to fall into the masses.
So how do we get clients to pay attention? How do we create impact?
I am a firm believer that there is huge power in STORY, especially visual stories. I encourage my clients to dig deep into their experience and their internal value system. Think about their skills and talents. Map out their process. List out the things that they love to do. List out the things that they can talk about for hours. List out the things they hate. Get clear on what makes you YOU. Get clear on what makes you DIFFERENT.
Use this valuable information as your strategy for creating brands that are unforgettable and incomparable. Then get bold enough to share your message through photo stories...
Share your PURPOSE.
Share your PROCESS.
Share your PASSION.
Share your PROWESS (skills/experience).
Share your PERSONALITY.
These visual stories help you connect with your people. They build trust and tell your story in a deeper and more meaningful way. You begin to position yourself in a way that is unlike the rest. You start to stand out because now your audience understands YOU and what it feels like to work with you. And soon enough, they fall in love with your brand!
My client featured in this blog post is Kelly Stillerman of I Om Wellness. She is an Integrative Health Coach inspiring her clients to dig deeper with foods to nourish their body, fitness to strengthen their soul and mantras to empower their mind. She is committed to holistic healthy and empowered LIVING. She recently hired me for to take brand photos to tell her story for her new website launching soon.
If you are interested in creating this type of storytelling brand photography, ask me about my signature REVEAL branding package. I am passionate about helping women in business feel incomparable and unforgettable. I want them to stand out and boldly share their message. Your story is too good not to share!