#NJMOMpreneur Feature in NJ MOM | NJ Brand Mentor

NJMOMpreneur-feature-NJMOM

My passion for branding and visual storytelling began years ago when I discovered the beautiful way photography can tell a story. From my hobby of taking photos, I built a thriving photography business.

At first, I shot photos of families and children, but later began taking headshots for local business women in my area. This niche developed into offering complete brand photography packages. This is when I realized my true passion — helping women entrepreneurs use visual imagery to create brands with soul and depth.

Today, I am a woman on a mission! I take my clients from invisible to impact through brand photography and brand mentorship. I’m creating a movement of women business owners who are building visual brands that express their passion, reflect their expertise, and make an impact.

mallika-mikifoto

Meet NJ MOM

If you’re not from New Jersey, let me take a minute to introduce you to NJ MOM, the one-stop shop for moms in my area. NJ MOM’s mission is to discover family fun spots in NJ by introducing their readers to great local businesses and hidden gems. It’s also a place where moms-in-business can introduce their biz to other locals.

NJ MOM is supportive of moms who are following their passion and creating businesses while raising families. Each week, the publication spotlights a local mompreneur as their #NJMOMpreneur of the week to learn more about them and their biz.

Many of the women I work with live in NJ, and I love being a part of this tight-knit community. When NJ MOM ask to feature me as a #NJMOMpreneur of the week, I was thrilled to share my story and offer encouragement to other working moms.

NJ-mompreneur

Here are a few highlights from my interview:

NJMOM: What are you most proud of in your career?

Mallika: I’ve stayed in business for over 11 years through many highs, lows and pivots, so that in itself makes me proud. I am honored to have worked with hundreds of women to help them tell their story. I’ve been published in magazines, won awards like the Brand Builders award from Leading Women Entrepreneurs, and even published a book called The Brand Photography Playbook. It still makes my heart flutter when people say they’ve heard about me or read about me or seen my photos. It’s a dream come true!

NJMOM: What can we expect from you next year — personally and professionally?

Mallika: Personally, I hope to spend more together time with my family. My oldest son goes to college in 2020, so we’re planning some epic global trips in the near future. Professionally, I hope to launch an exciting new branding program that will combine online and in-person training for lady bosses who are ready to grow and glow. It will be a combo of group mentorship, masterminding, live retreats, workshops, branding photo sessions and more! I also would like to speak at bigger conferences about branding and visual storytelling, and I dream about getting published in Entrepreneur, Inc or Fast Company.

mikifoto-mompreneur

NJMOM: Who is your role model? Why?

Mallika: My parents have been a huge influence in my life. They immigrated to America from India (my Dad) and the Philippines (my Mom) in the 1960s looking to create a better life for themselves and our family. They had no security net and worked hard for everything. They taught us a strong work ethic, a respect for education, and the importance of family. But they also shared a love for travel, books and LIFE!

mallika-malhotra-travels

NJMOM: Do you have a favorite quote you live by? Why is this quote so important to you?

Mallika: Don’t be like the rest of them, darling.” – Coco Chanel

The world doesn’t need more clones and copycats. We need trailblazers, innovators, mavericks, disruptors. Dare to be different. Go beyond Pinterest perfect and bring fresh, new ideas to the table — that is where change and creativity happen. That is how you get noticed and stay memorable! This is what I love, teach and preach about branding.

mallika-malhotra-njmompreneur

NJMOM: What advice might you have for a fellow NJMOMpreneur who is just starting out?

Mallika: Find your tribe! Being a mom and having a business is hard work. Not everyone will understand your passion and your drive, not even your family. You must find like-minded and like-hearted women who you can lean on and who will support you through the highs and lows. Join a networking group, attend a meetup, ask a fellow mompreneur to coffee. Do whatever it takes to find your people. This will be a sanity saver and game changer for your business.

Read the entire article HERE.


Are you building your own visual brand and falling short on inspiration? Grab my FREE Brand Photography Look Book: a visual resource that gives you a glimpse into the visual brands of fellow women in business. Get it HERE.