Headshots vs. Branded Photos | NJ Brand Photographer
When most people think about photography for their business, they immediately think: HEADSHOTS.
Headshots are a commonly recognized portrait style that focus on a person’s face and are taken from the shoulders up. They’re often spotted as a profile pic on social media platforms like LinkedIn, Facebook and Instagram. They can also be used on a website’s “About Me” page.
Headshots are an introduction — the first point of contact with your audience. They make the first impression. Think of your headshot as a virtual handshake! They’re a quick way to showcase your professionalism, and should communicate that you’re a legitimate business owner.
Many times, our audience judges us from this photo alone, so the headshot is no doubt a crucial tool to have in your business's photo library.
Even so, you are MORE than a one dimensional portrait. Your business, and YOU, have multiple layers. One photo cannot simply capture all that you have to offer.
Simply put, headshots don’t have the depth and story to express your brand. Alone, they’re not the best way to communicate the many characteristics of your business.
You need MORE.
More visual stories to demonstrate your process, your personality and your results.
More images to help convince your audience that you’re the right person to hire, to purchase from, or to partner with.
Today's consumer is savvy. More than ever before, they’re informing themselves by researching before they buy. Whether you realize it or not, they ARE scrolling your Instagram, reviewing your website, and checking out your recent Facebook posts. They want to see you and understand your vibe before they decide to work with you.
This is where BRAND PHOTOGRAPHY comes in.
Brand photography gives your audience a deeper look into your business. Images that share the steps in your process, the tools in your work space, the feeling of your personality, and the people in your community build trust. These types of photos connect and engage with your audience. They give them a feeling of what the working relationship will look like.
Let’s face it — it’s a competitive jungle out there. Information and images are a dime a dozen and quick to discover with the tap of a finger.
In today’s digital world, it's so important to have both headshots and brand photos to capture attention and communicate your brand message. Whether you’re a service-based or product-based business, a solopreneur or part of a team, creative or corporate, everyone can use brand photography to communicate their business story.
Remember, business isn’t purely transactional; it is emotional and human. People do business with other people. They crave connection. This is why you must show up and become the face of your brand. If you’re in a saturated industry, you may need brand photography even more to help you stand out. Show your audience who you are!
I want to challenge you to take a long, hard look at your business’s image library.
Does it only go as far as your headshot? Is it current and updated? Are there other stories you can share through images that will help your audience understand your business mission and vision? Can you explain your products and services better with images?
With a little brainstorming, I’m convinced you can! Need a little inspiration on how to put this into practice? Download my FREE Brand Photography Look Book to see how real women use brand photography to stand out.
LAST CALL! Enrollment for my Brand Confidential mentorship is closing. There’s only one spot left in my 10-week program where we dive deep into your brand story, find your point of difference, and get you visible. Ready to up level your brand? Let's chat pronto : email@example.com