Brand Photos for Realtor, Frances J. Draper


There is power in visuals. There is power in storytelling. When we combine the two in our marketing, our brands become energized and stand out from the rest. Visual storytelling can be the tipping point for your business, convincing your audience to choose you over the the rest. Especially in our world today, where attention spans are decreasing, brand photography can make an impactful first impression.

Let’s look at a case study of one of my clients. Meet Frances J. Draper, a realtor with Weichert who came to me to develop her visual brand. She was ready to stand out in the sea of realtors and really communicate her story, her expertise, and her value.

Who is Frances J. Draper? 
I am a full-time licensed real estate professional who works with sellers and buyers for residential real estate. For the past three years, I’ve been helping my clients fulfill their dreams of purchasing a home in northern New Jersey.


Describe your business values and philosophies:
I am known for being detail-oriented because I dot my i's and cross my t's. My clients know that I have got their back.


How is working with you different than working with your competitors? 
I am hands on and I put my clients first. My work is not about me, my reputation, or how many houses I have sold—it's about how well I have served my clients as I help them fulfill a dream. I am passionate about making the home-buying process a good experience for my clients. 


What do you love most about being a realtor? 
Negotiations. They’re exciting! They take skill, knowledge, and confidence. I always give 100%. I am totally invested. 


What do you love to do outside of work?
I love hanging out with my family, a glass of wine, and a good film. I love yoga and meditation. Traveling is my passion. 


Want to learn more about Frances? Connect with her about buying or selling a home in northern NJ? You can find out more about her here:


In our crowded, noisy world, a visual strategy is the key to standing out. It can build a strong connection to your audience, leading to client relationships. It can create a memorable brand that not only solves your client's problem but inspires them. Are you ready to stand out in your industry? Click here to set up a time to chat about your about your business, your goals and your brand visuals!

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