Brand Photos for Personal Stylist, Swapna Patel of Style.Remixx | NJ Brand Photographer
Swapna Patel is a woman with a mission: to style your life. She believes that women should look and feel their best everyday. As a stylist with Stella & Dot, Swapna teaches women to look fab without breaking the bank. Armed with degrees in Fashion Design and Fashion Merchandising plus an impressive background in the industry, Swapna launched her business with Stella & Dot four years ago. She came to MikiFoto + Co when she recently decided to take the leap and build her own styling business, Style.Remixx. She wanted to go beyond accessories and follow her passion to style full blown outfits as her own personal brand. She was ready to stake her claim in a saturated industry, make her visual brand pop, and turn more heads in her direction.
What is your “why”? Why do you do what you do?
I want to give women confidence and help them feel their best. Many women spend way too much time in their workout clothes. I want to change this. I want to show women, especially moms, that with just a little effort, they can reserve the spandex for the gym only. I love that moment when someone tries out one of my suggestions, and they LOVE it. The twinkle in their eye says it all.
What core beliefs do you have that you want represented in your images?
When you look good, you feel good. It doesn't require a lot of time or effort to look put together on a daily basis. Once you identify your best looks, you can repeat them for everyday, effortless chic.
Describe your ideal client. Who are you hoping to connect with through your images?
My clients are women between the ages of 30-60 who are full-time moms or working moms. They are women who’ve always put their kids and families before themselves. They have some disposable/discretionary income to treat themselves to my services. They could also be women who are transitioning from a work life to a stay-at-home life or the opposite scenario.
What are they struggling with? What problem do you solve for them?
My ideal client struggles with not knowing what works best for them — their shape, their coloring and their lifestyle. They don't know how to mix and match pieces from their wardrobe to create new looks to have outfits that multitask. That’s where I come in. I identify their individual style needs and highlight the best in them. I help them accessorize outfits to create many different looks and do all of that on a budget.
What feelings do you want your clients to have after working with you?
They feel confident and feel their best. They’re less overwhelmed by their outfit choices, and can instead spend that precious time enjoying other aspects of their life.
What words or feelings do you want to evoke with your images?
"I want to look /feel like that!” and "she can help me look my best."
What do you love to do outside of work? Describe your hobbies/Interests and life beyond the business.
I love to knit and crochet. I read a lot and often, and I love Bollywood music and movies!
Who are three brands or people that you admire and aspire to be like? What do you love about them?
I love girlwithcurves on instagram. Her message is distinct, she never wavers from it, and she looks so confident and comfortable in her own skin. I’m also obsessed with Evereve, which is a clothing company started by a mom. It features comfortable clothes that can be dressed up or down and are perfect for women, especially moms.
If you were your boldest self, who would you become and what would you be doing?
If I was my boldest self I would be telling women that they deserve to put themselves first. To show their character, personality and beauty through the way they dress themselves. That we need to stop the BS excuses of kids and life and the "busyness" about why we cannot take extra 5-10 minutes to put ourselves together.
Is it time to ditch the spandex and yoga pants and add some style to your life? Connect with Swapna on Instagram @style.remixx.
Ready to make your brand pop with images that jump off the screen and capture your clients attention just like these? Connect with me at: bit.ly/bookwithmiki. I am booking NOW for 2019 and would love to work with YOU.