Brand Photos for Kate Dawson | NJ Brand Photographer


Kate Dawson is a Personal DecUrator and owner of Decor Whore, a lifestyle brand that provides Interior Decorating Services. Kate helps her clients achieve the home of their dreams and stay on budget by using items they already own + accent pieces found on the cheap. (Hello TJ Maxx, Home Goods, and garage sales!) She is on a mission to inspire women to DECORATE THEIR LIFE! When Kate was ready to launch her new business and brand, she contacted me to help her craft a visual brand that not only would turn heads but capture hearts.

What led you to start your business?

I’ve ALWAYS been obsessed with beautiful things. I’m totally visual in the way I learn, express, and enjoy life. Since I was a kid, I’ve been very adamant about what I wear, how I wear it, and how I accessorize it.  As I got older, I realized my visual expression could go farther than just clothes, it could also apply to my room! So I went with my mom to pick out wallpaper for my room, and bedspreads, and pillows, and furniture. Every room in every home I’ve inhabited has been carefully curated and decorated to exactly my liking. I’ve always been able to do it through what I like to call “treasure hunting.”  I scour T.J.Maxx, Homegoods, Garage Sales, Craigslist, and ebay (even curbs!) to snag great pieces. In February, I opened my antique booth, and I’m now ready to launch my lifestyle brand design services, and website.


What values and core beliefs are important to you in your business? What do you stand for?

Self acceptance, self love, and NO SHAME. I want women to make themselves a priority and to see that self love brings more love to EVERYONE.  I want them to enjoy their lives, be good to themselves, and know that they are deserving of a beautiful, decorated life. Wanting these things is not selfish nor shameful, they are self love. That’s what I stand for.  

Describe your ideal client. Who are you hoping to connect with through your images?

My ideal client is likely a mom who’s overwhelmed. She needs some beauty in her life and to feel good about the way she lives, but she doesn’t have the time or know-how to do it all on a reasonable budget.  


What is your ideal client struggling with? What problems do you solve for them?

They are totally overwhelmed with getting through the day and struggling to do anything for themselves — for their own pleasure or self care. They’re struggling to not feel buried at the bottom of every priority list and to feel like they did when they were younger: cute, vivacious, alive, excited, and stylish. I help them realize they DO have the time to do little things here and there to pamper themselves and surround themselves with beauty!  I help them put together a beautiful home that won’t break the bank. Together we will create a home they love and feel peace in.

How does your client's life change after working with you? What's the outcome?

They’ve gained a friend, confidence, some levity, laughter and a feeling of peace and joy when they come home. And together, we’ve created the room of their dreams!


What core messages do you want to share with your audience? What would you tell the world?

1- Don’t ever let anyone make you feel bad for wanting what you deserve.

2- Your life is waiting to be decorated.

3- Surround yourself with beauty, love, and laughter.

I want women to love themselves and spoil themselves.  I want women to stop feeling shame for wanting nice things!  I want everyone to realize that life is a blank canvas waiting to be decorated!   I want everyone to DECORATE THEIR LIFE!

What are you doing that no one else in the market is doing?

Curating from un-glamorous places and treasure hunting. I’m not going to design a cookie cutter room that looks like every staged house on the market.  With me, you’re not gonna get generic, and you’re not gonna spend more than you need to.


Ready to decorate your life? Connect with Kate on Facebook @KateTheDecorWh0re.

Not only will you get the home or room of your dreams, but you will enjoy every step of the process with this vivacious and creative gal!

Having some brand photo envy? Ready to express your unique style and create a visual story for your brand? Let’s connect! I am booking NOW for 2019.

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