Brand Photos for Fitness Coach Chitra Rochlani of Fit Warrior Chitra | NJ Brand Photographer

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Chitra Rochlani of Fit Warrior Chitra is in the business of transforming bodies, one mind at a time. She is starting a movement of empowerment through physical transformation. It was her own struggles with weight loss that ignited a passion within her to help others break the physical and mental barriers that have held them back in the past. She offers 1-on-1 personal training PLUS nutritional coaching, weight-loss contests, and group classes.

Chitra was ready for a brand update. She came to us for new brand images that would convey her inspiring story and showcase her ability to connect with people.  She also wanted to stand out in her crowded market and give her audience a glimpse into her distinctive process.

Why do you do this type of work?

I’ve seen how much misinformation is out there and how many gimmicky products and services are offered in the fitness industry. I found a way out of the trap of yo-yo dieting, and I want to help others do the same. I want to demystify fitness. I love when I can help people break barriers — physical or mental.

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Describe your ideal client. Who are you hoping to connect with through your images?

They are women who are struggling with weight loss or feeling good about their bodies and themselves. They have the time to seek my expertise and put in the work, but don't really have the know-how. I provide them with the knowledge and expertise to get in shape in the most efficient way.

How does your client's life change after working with you? What's the outcome?

I want them to feel empowered, I want them to feel accomplished, and I want them to believe that they can do whatever they put their mind to.

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What is your signature method or process? Tell us more about working with you.

My goal is to give my clients a kick-ass workout in 30 minutes that leaves them feeling "spent" in a good way. I study each client to understand their personality, so I know what they expect from a session. Some need to be pushed to their limits, some love their comfort zone. But I try to provide a good mix of both, so they leave feeling energized and empowered after each workout. Working with their individual level is important to keep them happy and moving forward.

What do you do for your clients that is unexpected? How do you make them feel special?

I provide motivation via text support, get to know their family lives well, and check in with them periodically. I also run a Facebook group where I motivate my clients and they can interact with others who share similar struggles. I occasionally provide events like vision boarding and motivational meetups to help them stay in the game. I share my own struggles and triumphs so they know that I'm working as hard as they are.

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When people see your brand images, what do you want them to feel?

I want them to feel hope, inspiration, and empowerment. I want them to be motivated to take action. I hope they recognize me as an empathetic coach and teacher who can support them.

Where do you draw your inspiration from?

My coaches and people who defy the odds. People with bigger struggles than me who are still super positive. People who turn their tragedies into something positive. For example,a 70 year old bodybuilder, one-legged ninja warrior, my 60 year old client who wanted to compete in a fitness contest, etc.

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What do you love to do outside of work that can give us a peek at who you are behind the scenes?

Photography, travel, watching movies, cooking, baking, biking, personal growth workshops, reading, and listening to podcasts.

What the three core messages of Fit Warrior Chitra?

Fitness is a mind game, you cannot achieve physical success without working on your mindset.

Believe in yourself, your body can do much more than you think.

If you want change, you must challenge yourself.

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If you’re feeling motivated and ready to reclaim your fitness and meet your goals, be sure to follow Fit Warrior Chitra on Instagram and Facebook for tips, recipes, community, and inspiration.


Do you have your own inspiring story to tell? Right now I am booking brand photography sessions fo May. I’d love to connect and discuss your brand identity and your plan to be seen as the GO TO expert in your industry! Schedule a time to chat.

Special thanks to those who contributed to this shoot:  

Reel Style Beauty — Hair and Makeup

Style Remixx — Styling