Brand Photography for Success Coach, Amy Minkoff | NJ Brand Photographe


Amy Minkoff is a happy success catalyst and is in the business of helping people love what they do and love their life. Amy wants to start a movement where everyone gets to live their purpose and connect to their heart center. She serves as a private and group coach for clients who are change-makers in their industry and are serious about a major initiative in their life.

Amy is creating a new website and came to MikiFoto + Co needing images that showed her confidence, enthusiasm, professionalism, and expertise.

As a coach, what is your core offer?

My sweet spot is private coaching using a proven, repeatable success system, a structure of support which provides inspiration, accountability, tools, new perspective, and a path through and around their previous obstacles to reach the success and life they dream about.


What values and core beliefs do you stand for?

1. I believe in people. I know that each person is far more powerful and contains more potential than any circumstance, situation, or condition.

2. I believe in love and care. I bring sincere love and care to every interaction. I delight and surprise my clients by anticipating wants and seeking to exceed expectations.

3. I believe in integrity. I live what I teach. I deliver what I promise.

4. I believe in fun. I create joy, laughter, and fun in all aspects of my work.

5. I believe in growth. I grow my achieving my goals and exceeding my best. I stand for love, creative expression and life.

What core skills to you bring to your business?

I bring deep caring, nurturing, and a sense of being a champion of my clients to my

business, and I'm an excellent speaker.

Amy-Minkoff-private coach

What words are often used to describe you?

Caring. Thoughtful. Dedicated.

What do you love to do most in your business? What part lights you up?

The connection I feel with my clients. Seeing them light up. Helping them connect

with their passion and purpose that drives them to the results they've been longing



Where do you find inspiration?

From the books I read — both personal growth and fiction. From my coaching mentors, Mary Morrissey and Bruce Schneider, and from dream builders like John F Kennedy, Martin Luther King, Eleanor Roosevelt, and Oprah.

Are there any quotes that represent your brand story?

"Inspiration without action is mere entertainment." - Mary Morrissey

"Never give up on what you really want to do. The person with big dreams is more powerful than the one with all the facts." - Albert Einstein

"If we did all the things we are capable of, we'd literally astound ourselves." - Thomas Edison


Who is your ideal client?

My ideal client is a leader who is highly interested in personal and professional growth. She (or he) is undertaking an important initiative in her work or her life, such as a new promotion, a new level of sales, writing a book, starting a business, seeking the love of her life or deepening an existing relationship. She’s willing to invest in herself in service of her vision for the results she truly wants.

What problem do you solve for your ideal client?

They’re successful, but something is missing. There is a discontent or a goal that just hasn't been reached yet. They're no longer going to settle in that area, even though they are grateful for the success and good they already have. They are ready to go from good to great or even from great to amazing.

They go from feeling frustrated to feeling triumphant, fulfilled, joyful, content, and ready for their next big move.


How are you different from your competitors?  What are you doing that no one else in the market is doing?

I blend love and care with complete professionalism. I align completely with my client's dream result and call them out with love on the things they must think/do or not think/not do, so they can make that result welcome! My unique way of conveying my programs is meant for a unique group of people who are "dreaming me up."

What core messages do you stand for? What do you want to tell the world?

Do what you love, love what you do, and love your life.

You too can have "happy success," or success on your terms.

You can have harmony among all areas of your life: health & well-being, relationships, vocation and time/money freedom.

If you want to learn more about Amy and how she helps her clients master every area of their life and experience success, connect with her on Facebook.

Experiencing some brand photo envy right now? If you’re ready to make 2019 your year to shine, tap into your story and express your unique style in your branding, let’s connect :

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