Brand Ambition, a Creative Workshop in NJ | Branding Mentor
When was the last time you thought about the future of your brand?
I’m talking more than a passing thought now and then. When’s the last time you really considered where you want to be next year, in 5 years or even in 10 years?
How long has it been since you sat down and brainstormed, brain dumped and put your big ideas on paper? Do you even allow yourself time to step out of your present situation and dream big?
It can be a challenge to think long term. It’s hard enough to just manage all the business details that are taking place in the here and now. I totally get it. We can easily get stuck in the nitty gritty, overflowing to-do lists.
Even so, a successful brand takes the time to think ahead.
They plan, they project, they play BIG. They set audacious goals that feel uncomfortable. They think about what they’ll do next, who they’ll serve, what they’ll offer, and what life will look like after the fact.
Breakthrough brands lean into the discomfort to building movements and creating big impact with their audiences. All of this takes brand vision.
What is brand vision?
Brand vision is the future direction of your business. If we could look into a crystal ball, we can see where we’re heading and what we’re creating.
We all need to dig deep and dream about the company we hope to build. If we don’t, then we risk chasing our tails or staying stagnant. By setting goals, we get further along down the road. Our brand vision will set the stage for our future.
How do you think big?
First, you must carve out space and time to let yourself dream. Give yourself permission to think about your business in a really BIG way even if it feels impossible. It means kicking fear to the curb and excuses like money, time, etc. Allow yourself to really paint the picture in your head - with all the details like where are you working, what does your desk look like, what’s on your calendar, what do you see outside your window, who is your favorite client….
Make it ambitious! Ask yourself, what is your biggest heart’s desire?
Write all the magic down. Then start to pull and craft clear and simple statements from the story so you can use that as your GPS for your future. Start with this….
“In 5 years, my business will be creating _______ for _______ so that they can achieve ______.”
Your big dreams won’t happen overnight. The first step is dreaming, declaring and then doing the little steps each day to get to the next thing, one step closer to your big dream.
What can you do now?
If you are local to Millburn, NJ, you should join me for Brand Ambition, an in-person creative workshop where we’ll design your brand vision via vision boarding. Get ready to flex your creative muscles and cut and paste your big brand dreams. It's a fun and creative way to plan and express your brand for 2020.
Where is it?
The workshop will be held at The Book House in Millburn, NJ. Address : 281 Essex Street. Metered parking can be found on the street or in the nearby parking lots.
How long is it?
The workshop will last from 930 AM to noon — two and a half hours for you to focus on your brand, define your big business goals and get creative in designing your brand vision board.
How many people can attend?
Only 20 seats are available for this workshop.
What will we do at the event?
Glad you asked! Here’s a rundown of the day...
9:30 Arrival time + Networking
10:00 Welcome message from Mallika + Brand Vision Exercise
10:15 -11:30 Vision Board Design
11:30 - 12:00 Individual Photos with Boards
12:00 - 2020 Intro + Wrap Up
What’s the cost?
$69 includes the creative experience, all materials (i.e poster board, paste, magazines), a cup of coffee or tea, networking, a professional photo of you with your vision board, plus other surprises.
Why should I attend?
So many reasons! First, 2020 is right around the corner, so it’s time to begin thinking about the brand you want to become. This creative workshop is a great jump start to step into that vision.
Second, in-person group events are where the magic happens. If you’re looking to co-mingle with fellow movers and shakers, step away from your computer and join us!
Last, creativity helps relieve stress, keeps your mind sharp and open to new ideas, and is FUN. We all need more of that.
What is the cancellation policy?
Once you purchase your ticket, there are no exchanges or refunds. If you can't make the event, feel free to sell the ticket on your own.
What is this about photos?
This isn't a brand photoshoot, but it will include a quick pic to capture YOU with your brand vision board. Think of it as an added bonus and a way to gain visual content for your social media. You’ll receive the image a few days after the event.
Who is leading this workshop?
I’m Mallika Malhotra of MikiFoto + Co — a brand photographer, brand mentor, and author of The Brand Photography Playbook. After years of working in corporate advertising, I now help entrepreneurs master their story, show up as the face of their brand, and create magnetic businesses that make customers totally swoon. It’s my mission to empower women to stop hiding and start emerging as leaders. I’m a strong believer in getting out of your comfort zone, taking action, and implementing ideas. When I'm not taking pictures or building brands, I'm at home with my three sons and husband, drinking coffee or red wine, and dreaming about our next global adventure.