Brand Photography is a newish concept in the business world. With the rise of social media and online marketing, more and more people are interested in images with impact. Enterpreneurs are craving visuals that tell stories, build connections and energize their brands. Small business owners are looking to differentiate themselves and photography has become a powerful tool to stand out.
So what are the 5 W's of Brand Photography? The what, the who, the where, the when and the why? As a brand photographer working with hundreds of women in business, let me share my thoughts and shed some light on this.
What is Brand Photography?
Brand photography is a collection of professional and customized images that represent the essence of your brand. This type of photography communicates who you are, what you do, how it feels to work with you, and what differentiates you. Brand photography takes the viewer on a deeper journey of your business, sharing your personality, your process, and your core message.
Who needs Brand Photography?
Honestly, anyone and everyone who has a strong message to share. You could be a creative entrepreneur, small business owner, corporate team, non profit organization or even a hobbyist. You could sell services or sell products...it doesn't make a difference. If you are passionate about your story and your purpose and want to really connect with your audience, then you may want to consider brand photography. People do business with people. Visual storytelling allows you to infuse YOU into your brand.
When do I consider Brand Photography?
The entrepreneurial journey can vary for all of us. You could be a newbie to business and ready to invest in professional photos from the very beginning. You could be a seasoned small business owner who has recently evolved your positioning and is now in need of new visuals to communicate your new message. You could be a few years in, in an overly saturated industry and just tired of feeling lost. Despite where you are on your business time line, you're ready when you feel the urge to share your story to stand out.
Where do I use Brand Photography?
The options are really endless. The obvious choice is your website. This is where you really want to tell your full story and share your brand "experience" on all your web pages so you can convert viewers into customers. But consider all the places that allow images from social media to newsletters to presentations to Facebook ads to press opportunities to your good old fashioned business card. You want your brand to be recognized everywhere so having a cohesive and consistent visual storytelling strategy will help you get there.
Why do I need Brand Photography?
This is the million dollar question. Do you really need to hire a photographer? Can't DIY photos or selfies work? If you want to position yourself as an expert or thought leader, you must invest in professional visuals. These other images may help your brand, but they will definitely not get you to leadership status. Professional photos communicate that you are indeed, a professional and not a newbie or hobbyist. Brand photography is intentional and grounded in strategy producing content that tell your story, builds connections, and creates depth in your brand. If you are tired of feeling invisible or like everyone else, brand photography can be a game-changer for your business.
If you are an online business or creative entrepreneur ready to up level and finally rise above the noise, you may be ready to consider a visual strategy. Think about the 5 W's of Brand Photography and how they can build your business.
Want to learn more about Brand Photography? I will soon be releasing my first book, The Brand Photography Playbook, which is a comprehensive insider's guide to planning a successful photo shoot and building a stand out brand. Get on my VIP list HERE to learn all about the launch!