5 Things to Do for Your Business Before Summer’s End | NJ Business Mentor
Ah...the joys of summer! The season where we can all slow down a bit, spend quality time with the family, and take a much needed break. After weeks of hitting the beach and sipping rosé, summer can cause our businesses to go through a bit of a slump.
Now that our minds are relaxed from enjoying all that the summer season has to offer, how do we jump back in and turn our focus to business?
With the end of August quickly approaching, now is the time to get back in the game, reset our minds, and prepare for fall.
Here are 5 actions you can take to move you from summer slump to summer startup:
1) In Person Networking. There’s nothing like meeting people face to face to inject energy back into your business. Begin searching for local events or meet ups that will be taking place over the next few weeks. Look for events where you can learn something new, network with like-minded people, and introduce yourself and your business. Put 1-2 meetings on your calendar for late August and early September. Don't worry if you don't know anyone — sometimes that is a good thing and a great way to keep you on your toes!
2) Virtual coffee chats. Not quite ready to leave home and work it yet? Another way to build relationships with people in the online space is to schedule a virtual coffee chat. Find someone in a related field who has a similar client or lifestyle as you do. Reach out to them via social media and ask them for a coffee chat.
Many times, Facebook groups will have a post helping members arrange coffee chats, or people are welcome to post asking to set them up on their own. Once you book the chat, show up on time and ask questions about their work, listen well, and offer help.
And please….don't sell during this time! This is NOT a promo call. These calls are all about getting your creative juices flowing, thinking outside of the box, and helping you build relationships with other online entrepreneurs. Try to book 2-3 calls for the month of September.
3) Product Suite Audit. Take a good look at all of your offerings for the year. Write them out on paper and evaluate which ones were the most popular and successful.
Which products and services did you enjoy providing the most?
Which ones yielded the best results?
Can you streamline and cut anything out?
Can you make any improvements to the best selling offerings?
This is such an important exercise to do every few months, and it’s perfect to implement in August right before a busy September kicks in. Give yourself two hours on the calendar to make this happen. It probably won’t take that long, but go ahead and allow yourself the white space and time to strategize and analyze your products.
4) Listen to Podcasts. One of the best ways to ease into business is to listen to other people talking about it. While you’re on a walk or soaking in some rays, plug in, listen, and learn about business topics that interest you.
There are SO MANY good podcasts out there, and you seriously can get a solid business education just by listening in. Some of my favorite go-tos include: The Courage and Clarity Podcast, BizChix and Online Marketing Made Easy. Set aside time to listen to one episode a week for the rest of the month.
5) Join my Back to School Brand Bootcamp Challenge. Challenges are the perfect way to jumpstart your creativity and get back into the swing of things for fall. They are fun, easy to do, and are extremely motivating!
If you’re needing a little push to get back into the game of business, check out my Back to School Brand Bootcamp Challenge. It’s a simple way to hit restart!
For 5 days, I’ll be sharing 5 ways to get visible again after the summer lull. I’ll give you the content prompts to post every day, so you can get back into the visibility game! Your job? Simply to get creative and find or take images that will bring your story to life and share them with your audience.
Sound like just the thing you need to get over the summer slump? Let me help you get your brand back into shape for fall. Click here to join the challenge which begins August 27th.