5 Must Read Books for Building Your Brand | NJ Brand Mentor


"Your brand is what other people say about you when you're not in the room."- Jeff Bezos

If you’re a business owner or entrepreneur, you’ve probably caught on to the fact that building a stand out brand is vital. Your branding IS your business’s reputation.

It's the impression that you make.

It's the experience that you create.

It's your promise to your audience.

There are a million books out there about branding. A quick scan of the bookshelf in my office, and you’ll see that I have quite a collection myself.

While I’ve lost count of how many I’ve read over the years, there are a few that have made a lasting impression on me. My business has benefited so much from these five books, and I believe they will help you, too!

Each one tackles the topic of branding from a different viewpoint, and I’m sure they’ll provide inspiration and guidance as you work to boost your own brand story, get noticed, and attract your ideal clients. They’re each a great read and contain solid advice and specific action steps that you can implement immediately.


1) Building a Story Brand by Donald Miller

This one’s my all-time favorite. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. His framework will transform the way you tell your story, share who you are, and describe the unique value you bring to your customers.


2) Badass Your Brand by Pia Silver

A must read! I’ve read this book numerous times, and let me tell you, it’s NOT your average business book. This one is packed with insight, experience, and strategic guidance. Pia guides you step-by-step through the process of turning your expertise into profit. She gives solid advice on how to stand out from the competition, inspires you to attract your best clients, and walks you through the complicated task of pricing your own services to achieve success.


3) How to Style your Brand by Fiona Humberstone

This beautifully designed book is a visual masterpiece. A comprehensive workbook, this guide walks you through each step in the process of styling your brand. From finding your focus, creating an inspirational vision, and unlocking the power of color psychology, Fiona helps you realize the design details that’ll make your business irresistible.


4) Style & Substance by Liz Sanders

Can’t attend a branding workshop in person? This guide brings the workshop to you. Style & Substance is a workbook for women who want to build their confidence, their brands and their bank accounts. You’ll learn how to build an iconic brand that’s immediately recognizable — think Chanel, DryBar and Beyoncé. What I loved most? Liz’s simple, step-by-step process for creating brand clarity.


5) Story Driven by Bernadette Jiwa

Smart and strategic, Story Driven gives you the framework to help you clearly articulate, live and lead with your story. This book teaches you how to stop competing and start succeeding by being who you are, so you can do work you’re proud of and create the future you want to see.

Whether you devour books on a regular basis or can’t remember the last time you actually finished a one, I’m challenging you to pick just one from my list and see how it can help you grow your business and feel more confident about your brand message.

Does all this brand talk have your mind spinning? I know it can feel overwhelming. I work with women everyday who are struggling to put all the pieces together to build a brand that is clear and attracting the right audience.

If you need someone to walk you through the process, please reach out to me. I’m passionate about storytelling and helping women boldly share their message.

I offer mentorship programs, private consultations, and bootcamps to empower entrepreneurs to create a stand-out brand and utilize it to build their business.

Want to continue this discussion? Connect and collaborate with others who are building brands and businesses? Join my Facebook community, Brand Confidential, where we talk about all things branding.

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