3 Tips to Rock Your Next On-Camera Appearance by Anjali Varma | Visual Branding


This week, I am excited to introduce my biz bestie, Anjali Varma. Anjali is a business consultant, entrepreneur, coach, marketing influencer, and mom. She shares her passion for connecting, collaborating with, inspiring, and coaching fellow female entrepreneurs at www.anjalivarma.com. Anjali is also bringing mompreneurs together on social media through her active, engaged Facebook community called The Mompreneur Tribe.

Anjali and I first connected on social media and have continued to support each other and collaborate over the past few years. Currently, we both belong to an incredible online mastermind group where 6 women entrepreneurs come together to offer strategic advice, hold each other accountable, and push each other to grow our business. We brainstorm, support, laugh and celebrate together.

When it comes to shining a spotlight on her business, Anjali is a pro. She is a total rockstar at securing opportunities to be featured on television and in the press! Anjali has recently been featured on WUSA 9 CBS, NBC-4, FOX 5, and “Let’s Talk Live.” During these on-camera moments, Anjali always presents herself with confidence and professionalism, yet she’s still able to capture a fun and approachable vibe.

So, how does Anjali handle these on-air appearances with style and poise?

Today, she is sharing her top three secrets to help YOU rock your next on-camera appearance:

When the camera starts rolling, you have to be comfortable going with the flow! Whether you are appearing in a television segment, FB Live, or video, here are my three tips to rock your next on-camera experience:

1) Make an outline. Outline your main talking points and make sure you remember all of them. Make sure you feel comfortable communicating 1-2 lines about each point. When you are promoting your business on camera, you want to make sure you’re familiar with the handful of points you’re trying to highlight. That way, you’ll be sure to bring them up – your host will guide the conversation, but you’ll want to steer toward the points you are trying to share.


2) Practice, practice, practice. The more comfortable you are with the material you’re presenting, the easier it will be for you to think on your feet and steer the conversation. Once you have an outline, practice your talking points and think of different ways you can present the information. Also, have a plan for how you’re going to seamlessly integrate your business into the conversation. Quick tip: practice in front of the mirror! It really does help!


4) Look the part. When you’re on camera, you have to be cognizant of how you present yourself! Wear clothes that are bright or neutral (such as white or black), stay away from patterns, and opt for a form-fitting look. Baggier clothes generally make you look heavier and frumpy. Take some time to make sure your hair and makeup are presentable – I always use HD foundation even for my FB Lives. It’s the little things that make all the difference!


Sure, on-camera interviews can be intimidating. It’s scary to put yourself out there! However, as your business grows, on-camera appearances are powerful tools that enable you to share your business with the world. Using Anjali’s tips, the camera can become your friend and an incredibly effective way to connect with your audience. So smile, relax, and have fun!


Are you a female entrepreneur looking for help to grow your business? Right now, Anjali is sharing her expertise through her business bootcamp called How to Charge What You’re Worth and Get It® If you struggle with how much to charge your clients, how to confidently state your fees, or how to command a more premium price, this business bootcamp is for you! Stop over-delivering and undercharging! Click here to learn more or to sign up. www.anjalivarma.com/bootcamp/