Don't make this big mistake! | NJ Brand Mentor

Happy Friday friends! Here's an oldie but goodie video that I wanted to share with my fellow lady bosses. One of the biggest mistakes I see in the entrepreneurial world is the generic or mediocre or copy cat branding factor. There seems to be a sea of sameness out there that quite honestly, makes me so sad! There is a fear of putting yourself into your brand or being the face of your business. It is easier to hide behind your products or services. I strongly believe if we infuse our personality and our story and our journey and our passion into our brand then we will be unlike the others. It's this potent swirl that allows us to stand out.

How are you positioning yourself differently then the others in your industry? What is your IT factor? How does this help your business? Check out my short video below on how you can start the process.

Hope this video inspires you to embrace your personal story and voice. There may be thousands of others in your field but there is no one else doing it the way YOU do! 

Girl Gang | NJ Business Photographer

Do you have a girl gang that lifts you up? I am so lucky to have a group of women who I meet with every month. We call ourselves the Business Advisory Group. We are all moms AND entrepreneurs. We are pursuing our passion while also raising our children and taking care of the home. We don't work full time and leave the house on a train to NYC or to the office and we are not full time stay at home Moms either. We occupy that space in the middle where we have our own businesses that we are hustling to grow yet we are also getting our kids to school, planning playdates and chauffering to all the after school activities. It's often a sticky middle ground because you find yourself spread so thin. 9-2 PM are our sacred work windows but often the boundaries get blurred between work and home. 

That's why I am so grateful for these ladies who are all going through the same journey. We meet at a coffee shop once the kiddos are off to school and spend 2 hours together reviewing our businesses. Each of us gets the spotlight and we share a challenge, a question, a win, an experience, etc with the group. We give each other feedback on branding, marketing, sales, parenting, relationships, wellness...the list is long and swirls everything that happens in our daily lives. We all have different skill sets from our previous corporate lives to our current entrepreneurial ventures to our family relationships. There is so much brainstorming and camaraderie. The conversations are immensely valuable and helpful.

This monthly meet up has been a game changer for me. As a solopreneur, running a business can feel lonely and challenging. The stress of trying to balance work and family is HUGE (at least for me). Now I have my tribe who gets it and can boost me up when I am feeling down or confused and lift me up even higher when I am celebrating a win. 

Meet My Power Posse - Joy, Betty, Jen, Kanani and Jennifer.

Meet My Power Posse - Joy, Betty, Jen, Kanani and Jennifer.

If you don't have a circle or community, I strongly encourage that you find one or create your own. Seek out women who share the same values, vision and work ethic as you. Start with a coffee date and see if you have similar energy and passion. From there, maybe you can pool together a small group. Set a schedule and list topics to discuss. Create a community and see how it changes your business!

REVEAL - Branding Photography | NJ Brand Photographer

Meet Neepa - a Reveal client and NJ Personal Stylist at Accessible Style.

Maybe you are re-branding?

Maybe you are launching?

Maybe you are experiencing growth?

Maybe you are tired of being in a sea of sameness?

Whatever the case maybe, there comes a time when you are ready to become the FACE of your business. You want to finally stand out and share your message. You want to breathe life and passion into your brand. You want to attract your favorite kind of clients. Photography is an impactful and effective tool for telling your story.

After working and listening to many savvy, passionate women entrepreneurs, I created my premium branding package, REVEAL. This photography program creates a robust library of dynamic, show stopping images for all your marketing needs. You finally have narrative images that that show all sides of you including how you work, your process, your talents, and your passions. So if you need a pic for your blog, a speaker series, your website, your Facebook promotion, your Insta - you have it! And the best part is the look and feel of all the images are all cohesive and in alignment to your brand.

How does REVEAL work? This photography experience is not just about the picture taking but also includes the much needed, dig-deep strategy session. We dive into your story, your why, your values and your passions. We use these golden nuggets of information to brainstorm and create photo stories that are unique to your brand. 

Then when we have our themes, outfits, props and shooting plan all lined up, the photo adventure begins! We start off your REVEAL day with professional hair and makeup. Then we spend a half day shooting together jumping from one location to the next. The day is busy, exciting and fun. You will feel like a celebrity but even better, you will fall in love with your brand again.

The REVEAL branding photography experience is for women entrepreneurs who are ready to be the expert, the go-to, the authority in your industry. You need photos to communicate not only who you are but how it FEELS to work with you. A simple headshot can't do it all. You need photo stories that speak volumes about you and get clients and prospects excited about your brand.

I am passionate about empowering my fellow lady bosses to become the FACE of their brand. How can we ask our audience to know, like and trust us if we don't share ourselves? When we reveal our professional and personal stories, we can really connect with our clients and build relationships. We can stand out from the rest! If you are interested to learn more about REVEAL, please contact me to set up a phone consultation. I would love to learn more about your business!

Favorite Biz Tool | NJ Business Mentor

Have you heard of this? IFTTT? It stands for "If this, then that" and it's a FREE app that connects all the apps that you love. This simple tool has changed my business and has saved me oodles of time. I strongly encourage you to stop and check it out right now at www.ifttt.com.

What does it do? In a nutshell, IFTTT let's you connect the apps and devices you use every day from Instagram to Facebook to Dropbox, etc to create recipes of actions that will automate and work so YOU don't have to.

Just two examples of the many recipes I have in my account. The first recipe below "If I post a photo on Instagram, that photo will save to Dropbox". Every time I post on Instagram, those images will be automatically put into a separate file in my Dropbox labeled Instagram. The second recipe, "If I post on Instagram, this post with pic will also be posted on Twiter". No need  to do double the work on separate social media platforms. IFTTT does it all for me!

wtf_if_recipe.png

There are so many other recipes and triggers you can create for business and life (they have recipes for the home, the car, your lifestyle). Here is a great list of recipes to consider and try. I even have an inspirational quote emailed to me everyday and get an alert if rain is predicted in the forecast. It's like having a personal assistant!

And all of this done with one simple click and for FREE. Save yourself some time and energy and check out this brilliant app that automates digital tasks. It's available on your phone and on your desktop. Create some recipes, play with the tool and let me know how you like it.

 

 

 

 

Get Gorgeous Headshots | NJ Business Photographer

It's been over three years since we started hosting the Get Gorgeous headshot event. We have serviced over 100 women from all different industries - coaches, speakers, realtors, agents, designers. And we have even received an award (BIG - Better Together) in recognition for this unique collaboration.

This event is one of my absolute favorites for so many reasons. First, our clients are interesting and smart women in business who are committed to their brands and lines of work. I love learning about what they do and why they do it. Second, as a solo entrepreneur, I am giddy at the chance to collaborate with others. The creative team (Blow In Blow Out, Lucy Chambers Makeup and our rotating jewelry designers) are all uber talented and a dream to work with. But my favorite part is to see the transformation. When our clients come into the salon, they are a bit nervous and unsure of what to expect. But as they go through the experience of getting their hair blown out, makeup professionally applied and outfits styled with the perfect accessory, their confidence starts to shine. Once they get to me and my camera, these women feel like rockstars. Their inner beauty just radiates!

I am passionate about helping women in business feel confident through photography. I want to help them stand out and bring their brands to life. I want them to finally feel empowered to be the FACE of their business. And the right headshot definitely can help!

Our client Erika Lippman of Adlipps shares, "Wow, I was so excited to finally get behind Mallika's lens and her pictures did not disapoint! Mallika is professional, easy to work with, and made this camera-shy lady feel comfortable and confident in front of the camera. It was also such a treat to have a morning of beauty, and I highly recommend the Get Gorgeous event to anyone who is looking for an updated headshot."

Jenny Paulin writes "Amazing package, fabulous to work with and lightning speed return. Thank you!"

Our next Get Gorgeous event is scheduled for September 15 at Blow In Blow Out in Summit, NJ. We only take 10 clients and this event sells out f a s t. The event fee is $299 (plus scheduling fee) and the time slots and sign up can be found HERE

If you are ready to update your headshot, join us. We would love to have you!

 

 

 

#squad | NJ Portrait Photographer

These teens of ours seem to grow up so quickly and breeze through the milestones. This BFF squad has known each other for years and are now on their way to high school. What better way to celebrate middle school graduation and friendship then with a photo shoot! We ran around downtown Millburn and captured their bond, their laughter and fun personalities. Memories now captured forever :)

June Goals | NJ Photographer

Outside of the holidays, I feel like June is the busiest time of the year. All of a sudden the weather becomes summer like and my calendar is overflowing with activities. This year my two older sons are "graduating" from elementary and middle school so we have lots of events planned to celebrate this milestone. Plus, it's baseball season so every other day of the week is a game or a practice or now a playoff. Then of course, there is my mikifoto business which is at it's peak with photo shoots and workshops. All good stuff and as my friend Holly put it...my life is FULL

It's so easy to feel stressed and overwhelmed during this hectic month. So I sat down this weekend to put together some goals to keep me on track. It's a swirl of personal and professional ideas and things to achieve. As a boss mom, it makes sense to mix it up because my life is all about balancing the two as best as possible.

Now writing this wish list helps motivate me to actually complete it and now sharing it with you makes me feel more accountable. I encourage you to try it and share it too! So here goes...

JUNE GOALS :

1) Create family summer bucket list. This is our FAVORITE way to kickstart summer.

2) Finish business books : Likeable Social Media and Louder Than Words.

3) Spend one on one time with each of my boys in some way even if only for a few minutes.

4) Eat together as an entire family around the table FIVE times.

5) Write 15 blog posts. I need to bulk write since I am taking the summer O F F ! (this blog post counts as #1)

6) Catch up and connect with girlfriends over lunch or coffee. 

7) Exercise four times a week even if just walking around the block.

8) See a movie with the fam-jam! Summer blockbuster time.

9) Start working with a business strategist. See who I am working with! Exciting changes coming to my brand this Fall.

10) Carve in self-care time three times this month. I have been more sick then usual this month and I think it is because I am running myself crazy. I need to book myself a massage and some downtime pronto.

Before the month slips through your fingers, make sure to spend a moment thinking about what you want to get out of your time. As busy moms, we are always going in every direction that sometimes we need a road map or a list or a post it of ideas. This way we have our eye on the prize and make room for the things that matter.

If you are open to sharing, I would love to hear a few things on your goal list for June. You never know who you might inspire! Happy goal setting!

BIG Members Choice Awards | NJ Photographer & Branding Strategist

What a night! Last week BIG, a women's empowerment organization, hosted the BIG Members Choice Awards celebration. The party was set in NYC and honored members in nine different categories. Women in all industries from coaching, finance, fashion, design all gathered together to celebrate entrepreneurship and community. We got dressed up for the ultimate GNO to support each other's success and hard work. 

I have been a proud member of this group for over four years as both a member and a leader. I  was honored to be nominated for two awards : "Customer Service" for my business, mikifoto and "Better Together" for our Get Gorgeous photography event. The Get Gorgeous collaboration is an all-inclusive experience of beauty, styling and photography for women entrepreneurs who need a stand out headshot. The event is not only about photos and looking beautiful but also about  feeling confident about your business. We have serviced over 100 women in the last three years. 

What a great achievement to win the Better Together award with my partner, Kanani Briggs! We were thrilled to be recognized amongst our peers. And who wouldn't love a high heeled shoe award :)

Collaboration has been a huge part of my business. By combining my expertise with the talents of others, we were able to create an experience unlike anything else out there. Plus, it is so much more fun to partner with like-minded entrepreneurs. The ideas, the energy, the vision - all are inspiring. If you are in business, I encourage you to think about how you can collaborate for your brand. Partnerships can help you stand out from the crowded marketplace.

Kanani and I are already brainstorming our next creative idea! We will be sure to keep you posted on the upcoming collaboration launching this Fall 2016.

If you are interested in hearing about another upcoming collaboration of mine, I am hosting a #learnsocial workshop with two other social media mavens on June 8th in Berkeley Heights. We are sharing our social media recipe for success that you can immediately apply to your business. Think Facebook + Blogging + Instagram. Three hours of in person discussion and conversation. More details can be found HERE.