Miki Spotlight | NJ Branding Photographer

MIKI SPOTLIGHT : 

Tasha Blasi - FU Project

I am excited to launch a new series called Miki Spotlight where I feature some of my photography clients and share more about their businesses. I work with so many interesting and dynamic women entrepreneurs that I wanted to spotlight their stories along with the images that were captured during their branding photo shoots. I hope this series inspires and introduces you to some new and interesting people.

Meet Tasha Blasi, a coach, confidante, course creator and BFF (best fertility friend) for women going through IVF. Her new venture the FU Project (Fertilitites Unite) was created to support families going through the IVF journey. She uses her experience and humor to help women go through IVF easier, cheaper, and smarter than she did. Her new course - The Patient to Patient Guide - will be launching this January 2017. 

What is the primary message you want to communicate with your audience?

I want to change the conversation of IVF from isolate shame, uncertainty and sadness to support, gratitude, confidence and hope.

Why do you do this work? Why is it so important?

I did IVF 10 times and want to share my knowledge, tips, and support to make it easier for those going throughout the difficult, sad, stressful process.

How do you work with your clients?

Weekly posts, downloadable course, and one to one BFF sessions (in person or virtual). I help people struggling with the uncertainty of the IVF process. They have not done it before or they have done IVF a few times and are looking for answers, advice or another strategy. I help empower them.

What do you deliver to your clients after working with you?

I deliver confidence! After working with me, they feel better knowing what to expect with the process. They can now make the right choices with any decisions needed. I help them feel like they can do this! I also hope they walk away feeling appreciation or gratitude for IVF (instead of being so angry that they have to do it). 

Describe your brand in 5 words.

Unfiltered, confident, compassionate, strong and funny. 

Where do you see yourself in 5-10 years?

I hope to have other projects under the Tasha Blasi Inc brand including one for pregnancy, having a newborn, raising a family and staying married. I would like to do some public speaking and turn my course into a book.

How can people reach you to learn more?

Visit my newly designed website www.tashiblasi.com or contact me by email at info@tashablasi.com.

I loved working with Tasha and admire her strength, determination and courage to share her IVF journey. She is so inspiring and so so funny! She is on her way to helping so many people. Please share her website, www.tashablasi.com if you know anyone who needs support during the IVF process.

If you are interested in branding photos of your own, I would love to help you tap into your story and share your message with confidence. Let's chat and see if any of my branding packages are a good fit for your business. 

Monday Motivation | NJ Brand Photographer

Monday's are tough! We're still in weekend mode but our list is long with things to do. Let's help each other make the transition a little bit easier. Every Monday, I will share a tip or trick I use to help me ease into the week. Hope it inspires you to take action and jumpstart into your day. 

2016 is close to wrapping up. It's hard to believe, but here we are at the end of the year. It's time to start thinking about 2017 and setting some goals for the new year.

Today's monday motivation is to carve out some time to do some reflection. Grab that pen and paper and do an inventory of all the things that you did in 2016. Write down all the success stories, the failures and even the in betweens. Take a long hard look at what you have accomplished. Then use that information to help fuel your brainstorming of where you want to go next. And give yourself permission to dream big! Get a bit uncomfortable with your goals and aspirations. That is the only way to make change and grow. 

Tell me what you are most proud of doing in 2016. Tell me what is that big audacious goal you have set for you and your brand for 2017. I am eager to know! Let's set some big dreams together!

Shop Local Saturday | NJ Business Photographer

As an entrepreneur myself, I am a huge proponent of small and local business owners. It is not easy to compete with the big guys! Today is the day to show your love and support by shopping at your nearby, neighborhood independent stores.  Let's support our small business community and encourage the businesses to keep going. The small retailers often go beyond in their service with gift wrapping, personal shopping services and delivery. And if the lines and the crowds have you stressed, then visit and buy from the online shops of talented makers and creators.

Here is a list of my favorite NJ shops and business owners. Make sure to get out today and support. Happy holiday shopping!

DRESSED BY LORI. If you are looking for a holiday dress and a personalized, warm shopping experience, then look no further. Owner, Lori Csik, will shower you with attention and have your dressing room stocked with the best dress brands and styles. Address : 304 Millburn Avenue, Millburn, NJ.

MILLBURN FLORIST. My favorite local flower shop who combines the freshest flowers with an artistic talent. Owner, Julie Randazza, has been in the community for years and offers impeccable service and quality. Address : 322 Millburn Avenue, Millburn, NJ.

CHOCOLATE WORKS MILLBURN. Feel like a kid in a candy store at the ultimate sweet spot! They offer everything from chocolates to candy to gift baskets to custom favors. My son even had a delicious, sugar-high birthday party here. Address : 321 Millburn Avenue, Millburn, NJ.

MAYERNIK KITCHEN.  Home, wellness and beauty products all homemade with love. Straight from their garden and kitchen, owners Matt and Shannon, create home grown products from room sprays to sunscreen bars to food baths to vapor rubs. Each product is made with a health for your home and loved ones in mind. Address: North Haledon, NJ. 

INK AND NIBS. Modern Calligraphy for the modern girl. Owner and artist, Juliana Cardosa, works with calligraphy ink and watercolor to create organic and whimsical art with baby names, quotes, menus or whatever else may need pretty handwriting. Address: Montclair, NJ. 

BUNGALOW. Contemporary women's clothing boutique with a curated selection of amazing fashion items. Owned by Eve Golden and managed by Erika Guzman, this shop is the perfect place to find your go-to everyday look as well as thoughtful gifts for everyone on your list. Address : 353 Millburn Avenue, Millburn, NJ. 

BLING IT UP.  Jewelry and accessories for all the ladies on your list and all at affordable prices. Owner, Jessica Caplan, does a fantastic job creating a collection of beautiful pieces at all price points. Necklaces, bracelets, earrings, bags, clothing and more! Address: Short Hills, NJ. 

SPLURGE BAKERY. For the love of desserts! If you are hosting a party or need a hostess gift, delicious sweets are always a good option. Everything is baked to order and handmade, using the finest ingredients. Splurge Bakery is family owned and operated and their service is as personal as the bakery items they offer. Address: 105 Main Street, Millburn, NJ. 

BAZAAR28.  Luxury Global Prep apparel and accessories. Inspired by exploration and exotic travel that provide fascinating glimpses of culture, tradition, and creativity, their seasonless collection is the definition of global chic.  Designer, Asma Haq, brings a new luxury fashion experience for women through trunk shows. 

That's my local roundup for today! Hope it inspires you to get out there and shop or click and shop. Our local business owners and makers need our support. Happy Saturday! 

Style Snap & Share Photo Recap | NJ Brand Photographer

15 women in business joined me at my Style Snap & Share workshop last Friday at the Short Hills Racquets Club. They came ready to learn how to use their smart phones to create stand out photo content on all their online platforms. From blogs to Instagram, these lady bosses were prepared to up their photo game and start telling brand stories. 

I shared my go-to photo strategies for creating eye catching images. We talked about lighting, composition, style, messaging and more. Everyone had access to my famous prop bar which included my favorite books, note cards, jewelry, plates, pens, pencils, planners, desk accessories etc. I also had a stack of different backdrops to create different looks.

It was a combination of live demonstration from me and DIY styling amongst the students. It was so much fun to see them discover their creative spirit. They spent almost an hour creating flat lays that shared stories about their brand. 

We discussed editing and my favorite apps. I was even able to show them how I edit on my phone live and in real time through a projector app that connects my phone screen to my computer screen. Super cool!  We talked about story content, captions, posting and tagging strategies.

The workshop was full of information and that is why I always keep them small, intimate and LIVE. With only 15 people, you can have a deep discussion and get all your questions answered. I wanted my attendees to feel like they learned something valuable and feel inspired to implement on their own. I also wanted to create a space that encouraged meaningful connections and community. 

How can I forget the amazing SWAG bag and dessert bar! Everyone left with their own mini prop bar bag with donations from my generous partners. And we all feasted and got a sugar high from the delicious cookies gifted from local businesses like Splurge Bakery, Squirrel & the Bee, Chocolate Works and Macron Schmacaroon.

It was such a fun morning teaching, styling and photographing. All the attendees left with new photo content that they are now posting on their social media, blogs and online platforms. Sometimes you just need to carve out a day to focus on your creative side. It will leave you feeling inspired! 

If you are interested in learning about the next workshop coming soon in February, sign up HERE to be notified when it's launched. I would LOVE to have you.

Be Unforgettable | NJ Branding Photographer

Your style.

Your voice.

Your story.

You need to own it to stand out. 

Our world is cluttered, crowded and noisy. It is a huge challenge to be seen and heard. It is easy to get lost. It is easy to fall into the masses. 

So how do we get clients to pay attention? How do we create impact?

I am a firm believer that there is huge power in STORY, especially visual stories. I encourage my clients to dig deep into their experience and their internal value system. Think about their skills and talents. Map out their process. List out the things that they love to do. List out the things that they can talk about for hours. List out the things they hate. Get clear on what makes you YOU. Get clear on what makes you DIFFERENT.

Use this valuable information as your strategy for creating brands that are unforgettable and incomparable. Then get bold enough to share your message through photo stories...

Share your PURPOSE.

Share your PROCESS.

Share your PASSION.

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Share your PROWESS (skills/experience). 

Share your PERSONALITY.

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These visual stories help you connect with your people. They build trust and tell your story in a deeper and more meaningful way. You begin to position yourself in a way that is unlike the rest. You start to stand out because now your audience understands YOU and what it feels like to work with you. And soon enough, they fall in love with your brand!

My client featured in this blog post is Kelly Stillerman of I Om Wellness. She is an Integrative Health Coach inspiring her clients to dig deeper with foods to nourish their body, fitness to strengthen their soul and mantras to empower their mind. She is committed to holistic healthy and empowered LIVING. She recently hired me for to take brand photos to tell her story for her new website launching soon. 

If you are interested in creating this type of storytelling brand photography, ask me about my signature REVEAL branding package. I am passionate about helping women in business feel incomparable and unforgettable. I want them to stand out and boldly share their message. Your story is too good not to share!

Simply Stylist Photo Recap | NJ Brand Photographer

Last weekend seems like a hundred years ago with all that has happened this week. But nevertheless, I wanted to share a photo recap of the Simply Stylist fashion and beauty conference I attended last week. You may ask, what is a photographer doing at a stylist event? I asked myself that same question while stressing about my outfit - LOL. I attended because as a creative entrepreneur, I saw this as an excellent opportunity to learn more about the fashion/beauty blogging industry, meet and network with fellow creatives and just drool over everyone's unique style. 

Held in NYC at the Yotel hotel, I attended the event with my stylist gal - pals Privee by Priya and Accessible Style.  Keynote speakers were recent Bachelorette winner turned fashion blogger, Lauren Bushnell and fashion mogul, Vanessa Simmons. The real learning came with the panel discussions : bloggers, entrepreneurs and stylists. Simply Stylist gathered seasoned and smart speakers who shared their experience as well as their strategies.

Some of my favorite speakers were :

Kat Tanita - With Love From Kat

Jacey Duprie - Damsel In Dior 

Lilliana Vazquez - The LV Guide

Clair Sulmers - The Bomb Life

Christine Cameron - My Style Pill 

Huge highlight for me was meeting and seeing Holly Nichols, a NYC fashion illustrator. She was creating on the spot illustrations of the attendees in their outfits. It was amazing to see her genius unfold effortlessly on paper. 

There was also manicures, hair stylists, massages, photo booths and more brand experience stations. Not to mention yummy drinks and apps. Lots of fun photo opps!

There was great energy in the room! People were excited to meet, chat and connect with one another. I have said it before, but I will repeat again...it is SO important to attend LIVE events for this kind of experience. 

I am super glad I went. I learned more about the blogging world. I made some new connections. I found new Instagram feeds to follow. I learned more about creating and producing live events. I got out of my NJ comfort zone and had a fun NYC fashion day. I encourage you to look for and attend conferences outside of your home town and even your industry. It's a great biz growth opportunity!

Monday Motivation | NJ Brand Photographer + Mentor

Simply Stylist conference in NYC.

Monday's are tough! We're still in weekend mode but our list is long with things to do. Let's help each other make the transition a little bit easier. Every Monday, I will share a tip or trick I use to help me ease into the week. Hope it inspires you to take action and jumpstart into your day. 

Today's Monday Motivation is about attending LIVE events. I encourage you to leave your corner of the world and mingle offline with real people. There is so much to be gained by attending conferences or networking events. Not only do you learn more about your industry or hear directly from prospects about their needs and challenges, but you also can build relationships. You have the opportunity to connect and create real face to face relationships with real people. 

I think it is easy to hide behind our computers and converse through the keyboard. And sure, there is much success to be found online.  But, I am a strong believer in the old fashioned face time and in person networking. That is where you can build your brand, your tribe, your message, your word of mouth. That is where you can FEEL the energy in the room. That is where you can find like minded individuals who share your passion and purpose. That is where you can find collaborations and partners. 

 I just attended Simply Stylist this past weekend in NYC (recap coming soon on the blog) and am still reeling from all the inspiration and learnings from the day. I met so many interesting people. I got to see and hear from the leading fashion bloggers. It was a great day!

So go out there and get social! What's on your list of conferences or events to attend?

Styling Tips for your Headshot Session | NJ Brand Photographer

Sometimes the hardest part of the photography session isn't being in front of the camera, but figuring out what to wear! 

Your clothing is going to reflect your image so pick outfits that help you exude confidence. Decide what personality attributes you want to convey through your wardrobe. Do you want to communicate being a professional expert? Or a colorful creative? Maybe an inspirational, empathic coach?  Pick something that will help tell your story.

Dress stylish, yet not too trendy because you don’t want a current fashion statement to make your photos look dated in a few years! Simple and classic choices will make your image seem timeless.  A pop of color in your top or a jewelry piece can create interest. Prints are also a nice option, but be sure to stick with patterns that are not too overwhelming. Make sure you select outfits that fit well but that also allow you to move around comfortably.

Tips for a dressier look:  

Dresses or even just the suit jacket can help an outfit have a more formal feel. Accessories can also set the tone of your outfit. They can make your look more conservative, more formal or more funky. For example, a funky colorful blouse can change the feel of a dark pants suit from conservative to creative professional. 

Tips for casual look: 

Dark denim are a great casual choice. V-necks are usually very flattering and can be complimented with a fun necklace or scarf. Avoid shirts with logos or words on them. If you're vibe isn't dressy, you can still look great with a casual chic.

At our signature GET GORGEOUS headshot event, we not only take care of your hair and makeup but we also assist you with your styling. We ask our clients to bring a few clothing options and we help you create two looks for your photo session. Plus, we have a jewelry stylist on our team who brings a table of accessories to help compliment your outfit. Our goal is always to make you feel the MOST confident!

All the above photos were taken at our last Get Gorgeous headshot event. If want to start 2017 with a BANG and update your business portrait, join us on January 24th in Summit, NJ. Unlike other headshot photo shoots, Get Gorgeous is a true experience including hair, makeup, styling, photo session, one edited digital file and networking. There are only 10 slots for only $329. 

We would love to have you! Find out more details and sign up HERE